The Basics of Virtual Staging

Most of us are familiar with traditional staging; the act of decorating and furnishing a home for sale to appeal to potential buyers. A well staged home can produce stunning listing photos that will encourage buyers to tour the home. It can also help buyers envision themselves living in the house. In recent years, a new trend has emerged in home staging: virtual staging. ​

What is Virtual Staging?

Virtual staging takes photos of empty rooms and then uses photo-editing software to add in attractive furniture and decor (like mirrors, plants, rugs, etc). While it is possible to download a DIY staging software, typically, you will get the best results by having a professional company virtually stage the photos. It’s also important that the photos you use are high-quality, preferably taken by a professional photographer.  

Why opt for Virtual Staging?

When compared to traditional staging, virtual staging is much less expensive and saves the hassle of moving lots of furniture into the house or painting several rooms. According to realtor.com, “the average cost for most stagers is $300 to $600 for an initial design consultation, and $500 to $600 per month per staged room.” By comparison, most virtual staging companies will charge between $50-$200 per room depending on how much redecoration the room requires. Virtual staging can even include decluttering or “painting” rooms. In addition to saving money, virtual staging can be done quite quickly. Most companies offer a 2 day turn around on your photos. ​

Keep in Mind:

Bad virtual staging can immediately turn buyers off from perusing your listing photos and make them write off visiting your home. Alternatively, when you use a professional company, you should have a disclaimer in the caption of the photo that it has been virtually staged so the buyer is aware that when they visit the house, it will not look the exact same as the photos. You may decide you want to include the original photos of the empty rooms with the staged photos for this purpose. Virtual staging is not intended to trick buyers; it is a tool sellers use to help showcase a property while providing depth to the rooms so buyers can envision the space better. Ultimately, you may still decide to physically stage your house or use a mix of virtually and traditionally stages rooms for your listing. As always, a realtor can offer great advice and guidance for your particular situation.

Sources:
https://www.homelight.com/blog/home-staging-tips-first-timers/
https://www.realtor.com/advice/sell/what-is-virtual-staging-home-selling/
https://www.homelight.com/blog/virtual-staging-sell-home-faster/
https://www.realtor.com/advice/sell/how-much-does-home-staging-cost/
https://www.forbes.com/sites/ellenparis/2019/11/18/an-increasing-number-of-real-estate-agents-are-choosing-virtual-staging-to-lure-buyers-to-their-listings/#41e61b8b3432
https://www.redfin.com/blog/impress-buyers-with-virtual-staging/
https://www.inquirer.com/real-estate/housing/virtual-staging-home-sales-philadelphia-20200415.html